The company's corporate identity is a set of rules, standards of the visual style of your company. The document, which contains all the information about the corporate identity and the brand, is called "The Brand Book". This document is necessary primarily for designers and marketers, whom you will bring in to solve certain company problems, so that all materials are contained in a single concept, and all activities include the brand idea. Also, the guide on the use of corporate identity will be especially useful for new employees to familiarize themselves with the values and rules of the company.