A significant part of retail sales in the world is e-commerce. By 2027, e-commerce will become a $591.77 billion industry.
To work effectively in e-commerce, you must draw up an initial business plan, calculate profits and assess possible risks. If you already have a business site, online store or other promotion channels, you should audit them.
All further steps in e-commerce should be done only in the field of how you decide which product and to whom you sell; understand who your consumer is; "draw" a portrait of your client; choose your niche and decide what you will sell - a specialized product or mass market. Only in this field can you decide which marketing and promotional activities you need to start making a profit, increase sales, retain a customer, and outperform a competitor as quickly as possible.
All this is necessary for the site, which is the main tool for promoting your business, to work and make a profit. To do this, the site must be convenient and functional for the consumer. And its filling (texts, photos, videos) should influence the decision of the target audience, motivate the purchase, through advertising, discounts and promotions, create a need for this product from potential customers.
If you are not sure about the prospects of this area and you do not have the opportunity to collect the necessary information about competitors and suppliers - marketers and analysts Skabot s.r.o. will help you.